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Account Executive

Carthage, NY – Prior to starting his agency in Watertown over 31 years ago John sold newspaper advertising for MRS Printing in Gouverneur, NY (owner of nine community newspapers in northern New York State.) John served local businesses creating weekly ads, monitoring results and fine tuning the promotional approach. Promoted to Primary Account Supervisor for the P&C Markets account, John further honed his client services skills.

Totally switching gears and expanding his base knowledge, John then joined WMSA Radio in Massena, NY and threw himself into the world of community broadcasting by serving as Advertising Account Exec., on-air announcer and news reporter. This experience, coupled with his degree from Murray University, provided John with unparalleled insight into the daily demands of a business with retail and public relations emphasis.

In 1983, Roberts Advertising of Syracuse chose John as primary Client Liaison for the Kinney Drug Store chain, directing PR efforts in each of the communities they served. Working with each store’s manager, John helped create consistent media buying for TV, Radio, Newspapers and monthly circulars. John also worked on campaigns for Carthage Machine, Mitts and Merril Shredders, Viking Snow Plows, St. Lawrence National Bank, Carthage Savings Bank, Water Fun Village, Thompson Resorts and Empire Boat Lines.

Forming his own agency in 1986, John served many more new clients and started Castle Cable Advertising in 2001, serving northern New York’s most popular tourist area in the 1000 Islands with exclusive Cable TV Production and placement.